From a wide range of decorating techniques to advanced materials, tube filling continues to fulfill the needs of beauty brands on so many levels. In fact, explosive growth for toiletry and cosmetic tube market is predicted for the next few years, making tube packaging one of the most in-demand packaging solutions for the industry. Positive Tube Market Reports The skin care market is now an $800 billion industry, and it shows no sign of slowing down. Plastic tube packaging has proved to be one of the most practical ways to package and ship these products, thanks to their portability, cost-effectiveness, and overall creative and structural diversity. Tube decorating technologies and innovations allow beauty product manufacturers to be more creative in their packaging, further helping their branding and marketing efforts.
Top Tube TrendsThe beauty of tube packaging is that it has virtually no limits— it can provide housing for mass-market products and luxury brands alike, it comes in various shapes (triangular, oval, round, and more), sizes and lengths, and it can be designed in endless ways. Whether they’re chosen for their looks, durability, stability, or cost, our plastic tube packaging solution has something to offer any skincare brand. Here are some top trends that we keep an eye on in customizing our plastic tube packaging solutions.
- Shifting Away from Rigid Beauty brands are saying goodbye to rigid packaging in favor of plastic tube packaging. For instance, some brands are moving away from glass bottles to plastic tubes, citing reasons, such as greater protection from light and better feel.This trend has been observed across global brands right down to smaller operations. Other benefits cited are the increase in shelf life, amazing barrier properties, incredible ability to maintain flexibility, softness, and smoothness, plus ease of use. Finally, the cost is a big motivator: tube packaging is often more economical than other options.
- Green is In The green movement has made its impact on the beauty industry, and brands are looking for ways to offer eco-friendly packaging to their customers. Here at Consolidated Strategy Group, we observe sustainable practices when it comes to producing materials. We come up with designs with decreased packaging heft and recyclable tubes.
- Enhanced Sophistication Before, many would have scoffed at the use of plastic packaging for beauty products— glass and bottles were synonymous with being high-end. That’s not true anymore. Plastic tube packaging can be customized from the very simple to the very fancy, and can also involve more complex, sophisticated printing and labeling possibilities.
- Moving Toward Airless Finally, the airless packages trend is starting to appear in the tube packaging industry. Brands are finding it an excellent way to protect complex formulas, such as those containing retinol. This type of packaging safeguards the formula, and at the same time, maintains the luxury image that many beauty brands strive to convey.