Projected to hit a global value of USD 805.61 billion by 2023, the cosmetics industry continues to be one of the most lucrative today. However, it remains a cutthroat market— there’s an endless influx of newer, trendier products. As a response, more and more companies are turning to complete packaging solutions to gain an edge over the competition.
Don’t Stray Away from Your Core CompetencyYou may not be aware of this, but your business has a core competency. If you're a manufacturer, then you're excellent at creating cosmetic products. As a retailer of cosmetics, you're great at selling them. These are the primary drivers of your revenue. Everything you do out of your core competencies drains resources and time away from the things that you should focus on. That's why contract packaging makes so much sense— you’re outsourcing a vital element of your production to an expert whose core competency is packaging, so you can concentrate on your own.
You Save More Than MoneyFor some, the money they have to shell out to co-packers may seem like an unnecessary expense, but this is furthest from the truth. High-quality packaging takes special equipment, materials, and skills that can be terribly expensive to acquire. Not to mention the manpower and additional payroll you’ll need for all that work, and contract packaging services start to look like the value-loaded solution it is. Not only that, but co-packing companies have an in-house team of designers who’ll help you achieve the most efficient design possible. This is important because incorrect packaging design can cost you higher shipping costs and extra material. When it comes to beauty products, labels are a critical part of your brand identity. Who’ll want to buy a beauty product with a sloppy and unattractive label? That’s why it’s important to have your labels looking professional and polished. Contract packaging includes labeling solutions that involve automated labeling processes, and encompass all steps including logo implementation and inner box labels. The right-co-packer will get the aesthetics just right, so your product will stand out when it’s put on display. If you have special requirements, such as gluten-free, kosher, or eco-friendly packaging, then contract packaging becomes an even more convenient choice. In fact, a good contract packaging company will be able to take care of everything for you— from conceptualization, design and development, printing, filling, all the way to inventory and distribution— while you focus on more pressing aspects of your business.
The Beauty of Contract PackagingBoth consumers and retailers want packaging that satisfies all their unique needs. An experienced co-packer delivers adaptable, customizable, and versatile solutions, whatever that means for your business. They can:
- Run variable load and project sizes
- Offer shorter turnaround time
- Balance custom designs with ready-made efficiency
- Less transportation costs
- Fast project completion to help you take advantage of emerging trends
- Reduce your excess inventory