The green trend is here to stay, and
complete packaging solutions are adapting to this major shift in the market. Not only are today’s consumers willing to pay more for sustainable packaging, but they also actively seek out companies with eco-sensitive practices. This can mean several things, such as packaging that’s:
- designed to be compostable
- integrates recycled materials
- optimized to take up less space and use fewer resources
The easiest way to take advantage of this trend is to find an environmentally-responsible
contract packaging company. We at Consolidated Strategy Group are committed to sustainable, environmental packaging solutions. We make sure that our services meet the current needs and demands of the market without compromising the welfare of the future generations. Here are four benefits that will encourage you to make the switch to eco-friendly packaging.
Cut Down on Resource and Energy Consumption
Our sustainable contract packaging services make use of innovative, functional solutions that are eco-friendly, equally important for your bottom line, and are also economical. These include:
- Using fewer resources to minimize waste
- Streamlining production to reduce the consumption of resources, such as electricity and water
- Designing lighter packaging to decrease handling and shipping costs
We believe that going green introduces maximum efficiency to every stage of your packaging’s lifecycle.
Determine the Best Sizing for Your Product
Sustainable packaging doesn’t mean only using sustainable materials. A big part of it has to do with “sizing” your product. What’s the most effective size to optimize shipping? What kind of design will use the least material without sacrificing quality? How can we make your package space-efficient?
Some solutions can be:
Relying on a single style or size to package, handle, and transport your product may look like a great way to save money, but it can make it even more expensive to ship your goods. One size doesn’t fit all, and sometimes, it’s more sustainable to use different sizes depending on the project.
- Pre-configuring the right automated system to optimize the process
- Apart from protecting the product itself, making sure that the packaging also works great for storage and display (which retailers love)
Make the Product Easier to Use
A package that's easy to use is fantastic news for the environment. Did you know that more than 34 million tons of waste are generated by the United States every year? As much as possible, packaging should allow people to consume as much of the product as possible before having to throw it away.
Attract New Customers
A Nielsen global online study found that sustainability is a huge factor when it comes to Millennial shopping habits. This is a significant finding— the purchasing power of this demographic is rising rapidly. However, they’re not the only group becoming more mindful of the environmental impact of their purchases: statistics show that even baby boomers are adopting the trend. So going green isn’t just hype; it also presents a valuable marketing and sales opportunity.
Here at Consolidated Strategy Group, we believe in packaging with intent— combining responsible business practices with innovative materials and design. We’re constantly looking for ways to produce packaging with little or no environmental impact, and we can do the same for you.
