complete packaging solutions

The green trend is here to stay, and complete packaging solutions are adapting to this major shift in the market. Not only are today’s consumers willing to pay more for sustainable packaging, but they also actively seek out companies with eco-sensitive practices. This can mean several things, such as packaging that’s:

• designed to be compostable
• integrates recycled materials
• optimized to take up less space and use fewer resources

The easiest way to take advantage of this trend is to find an environmentally-responsible contract packaging company. We at Consolidated Strategy Group are committed to sustainable, environmental packaging solutions. We make sure that our services meet the current needs and demands of the market without compromising the welfare of the future generations. Here are four benefits that will encourage you to make the switch to eco-friendly packaging.

Cut Down on Resource and Energy Consumption

Our sustainable contract packaging services make use of innovative, functional solutions that are eco-friendly, equally important for your bottom line, and are also economical. These include:

• Using fewer resources to minimize waste
• Streamlining production to reduce the consumption of resources, such as electricity and water
• Designing lighter packaging to decrease handling and shipping costs

We believe that going green introduces maximum efficiency to every stage of your packaging’s lifecycle.

Determine the Best Sizing for Your Product

Sustainable packaging doesn’t mean only using sustainable materials. A big part of it has to do with “sizing” your product. What’s the most effective size to optimize shipping? What kind of design will use the least material without sacrificing quality? How can we make your package space-efficient? Some solutions can be:

• Exploring package sizes

Relying on a single style or size to package, handle, and transport your product may look like a great way to save money, but it can make it even more expensive to ship your goods. One size doesn’t fit all, and sometimes, it’s more sustainable to use different sizes depending on the project.

• Pre-configuring the right automated system to optimize the process
• Apart from protecting the product itself, making sure that the packaging also works great for storage and display (which retailers love)

Make the Product Easier to Use

A package that's easy to use is fantastic news for the environment. Did you know that more than 34 million tons of waste are generated by the United States every year? As much as possible, packaging should allow people to consume as much of the product as possible before having to throw it away.

Attract New Customers

A Nielsen global online study found that sustainability is a huge factor when it comes to Millennial shopping habits. This is a significant finding— the purchasing power of this demographic is rising rapidly. However, they’re not the only group becoming more mindful of the environmental impact of their purchases: statistics show that even baby boomers are adopting the trend. So going green isn’t just hype; it also presents a valuable marketing and sales opportunity. Here at Consolidated Strategy Group, we believe in packaging with intent— combining responsible business practices with innovative materials and design. We’re constantly looking for ways to produce packaging with little or no environmental impact, and we can do the same for you.

Projected to hit a global value of USD 805.61 billion by 2023, the cosmetics industry continues to be one of the most lucrative today. However, it remains a cutthroat market— there’s an endless influx of newer, trendier products. As a response, more and more companies are turning to complete packaging solutions to gain an edge over the competition.

Don’t Stray Away from Your Core Competency

You may not be aware of this, but your business has a core competency. If you're a manufacturer, then you're excellent at creating cosmetic products. As a retailer of cosmetics, you're great at selling them. These are the primary drivers of your revenue. Everything you do out of your core competencies drains resources and time away from the things that you should focus on. That's why contract packaging makes so much sense— you’re outsourcing a vital element of your production to an expert whose core competency is packaging, so you can concentrate on your own.

You Save More Than Money

For some, the money they have to shell out to co-packers may seem like an unnecessary expense, but this is furthest from the truth. High-quality packaging takes special equipment, materials, and skills that can be terribly expensive to acquire. Not to mention the manpower and additional payroll you’ll need for all that work, and contract packaging services start to look like the value-loaded solution it is. Not only that, but co-packing companies have an in-house team of designers who’ll help you achieve the most efficient design possible. This is important because incorrect packaging design can cost you higher shipping costs and extra material. When it comes to beauty products, labels are a critical part of your brand identity. Who’ll want to buy a beauty product with a sloppy and unattractive label? That’s why it’s important to have your labels looking professional and polished. Contract packaging includes labeling solutions that involve automated labeling processes, and encompass all steps including logo implementation and inner box labels. The right-co-packer will get the aesthetics just right, so your product will stand out when it’s put on display. If you have special requirements, such as gluten-free, kosher, or eco-friendly packaging, then contract packaging becomes an even more convenient choice. In fact, a good contract packaging company will be able to take care of everything for you— from conceptualization, design and development, printing, filling, all the way to inventory and distribution— while you focus on more pressing aspects of your business.

The Beauty of Contract Packaging

Both consumers and retailers want packaging that satisfies all their unique needs. An experienced co-packer delivers adaptable, customizable, and versatile solutions, whatever that means for your business. They can:

• Run variable load and project sizes
• Offer shorter turnaround time
• Balance custom designs with ready-made efficiency

For cosmetic companies across California and surrounding locations, working with a co-packing partner that’s strategically located in the area provides further advantages:

• Less transportation costs
• Fast project completion to help you take advantage of emerging trends
• Reduce your excess inventory

Consolidated Strategy Group has been providing complete packaging solutions to companies across California for more than 40 years. All our expertise, skills, knowledge, and creativity are at your disposal. Let’s bring your brand and packaging concept to life. Contact us today!